19MAY, 2022needs are instantaneously. An emphasis on agility and speed can sometimes impact manufacturing costs in a negative way. Although cost is still critical, serving the customer is of utmost importance. Mitigating change and being more flexible and agile arethe key drivers for success. At Michelin, we aim to continually improve customer satisfaction, empower our teams, streamline the way we work and embrace digital technology by adapting to the changing expectations of our customers and employees.3. Which are a few technological trends influencing Manufacturing today? What are some of the best practices businesses should adopt today to steer ahead of competitors?With access to more data than ever before, automation and artificial intelligence (AI) play a larger role in manufacturing today. The challenge is turning data into real, actionable information. Well-defined AI algorithms give guidance on trends and changes. We see AI becoming more embedded in the way we make the right business decisions. If you look at the landscape, the industry is rich with good strategy, people and equipment. All companies have access to these things. The biggest differentiator now and in the future is mindset and culture. It is important to allow people to be creative and try new ideas, even in small increments. Companies that can foster a connected culture and environment will succeed by driving innovation and risk taking. A common underlining theme for successful companies is for employees and consumers to understand that they are part of something bigger than themselves and are making the world a better place. Our culture must reflect this. At Michelin, our employees are united by a shared purpose to provide a better way forward through sustainable mobility. We uphold our values of respect for customers, employees, shareholders, the environment and facts everywhere we do business.4. Do you have any advice for industry veterans or budding entrepreneurs from the Manufacturing space? It's important to set yourself apart and be known for doing something that people know and appreciate. You must stand out in a way that adds value not only to the person buying the product but for the greater good and society. Consumers want to be connected to what they purchase and how it shapes their lives. In the manufacturing space, that is harder to do. You have to connect with people in an emotional way. The key element in achieving this level of engagement and emotional connection is to tie each person's sense of purpose back to the company's purpose. It is important that everyone understands that their role matters, that they are important and that they make a difference. Consumers want to be connected to what they purchase and how it shapes their lives. You have to connect with people in an emotional wayMonty Rigsby
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